Dr. Reza Tirgari - Founder

Dr. Tirgari began his medical journey with research in molecular biology and earned a Biochemistry degree before completing his M.D. at the University of Maryland, focusing on neuroscience and neurochemistry. He further honed his expertise during a research year at Georgetown University’s Lombard Cancer Institute, studying molecular oncology and physiology.

His medical career in emergency care and trauma inspired a passion for healing, leading to the creation of TirgariMD, a skincare line designed for specific skin conditions. Through his work with Doctors Without Borders, Dr. Tirgari developed an oral rehydration formula to help children in developing countries, avoiding the need for IV treatments. This innovation also led him to explore recovery solutions for those needing faster detox and wellness support.

Combining years of research, biochemistry expertise, and real-world testing, Dr. Tirgari founded Replenish Beverages—a company dedicated to health, healing, and recovery.

Ashley Nicole Benavente

Chief Operating Officer & Lead Strategist

Ashley Nicole Benavente is a versatile executive and serial entrepreneur with over 16 years of experience driving growth across 70+ small businesses and global enterprises.

As the Chief Operating Officer of Dr. Replenish, Ashley serves as the central architect of the brand’s startup operations and Creative Business Development. She is known for her ability to synthesize complex data into actionable, high-growth strategies, overseeing everything from SOP implementation and million-dollar financial planning to executive team building.

With a background that spans navigating US and foreign government contracts to managing international PR campaigns—including a global tour opening for KISS that raised over $600k for charity—Ashley’s expertise lies in "Converting Challenge into Opportunity."

At Dr. Replenish, she leverages her unique authority in creative funding and operational infrastructure to ensure the brand’s revitalizing solutions move seamlessly from a startup concept to a dominant market leader.

Anthony Merlino

Director of Sales

Anthony Merlino is a high-performance sales leader who specializes in turning complex pharmaceutical and wellness opportunities into high-growth revenue streams. With extensive expertise in the drug development lifecycle and clinical research, Tony brings a level of scientific credibility that is rare in the supplement industry.

As the Director of Sales for Dr. Replenish, Tony is responsible for spearheading the brand's commercial retail launch and architecting the sales engine necessary to capture immediate market share.

His background in navigating the competitive therapeutics market and crafting high-value winning proposals gives him a unique edge in communicating the clinical value of the Dr. Replenish product line.

Tony’s focus is on building strategic partnerships and accelerating market penetration to establish Dr. Replenish as the definitive category leader.

Gianni Cures

Viral Marketing Strategist & Content Creator

Gianni Cures is a Los Angeles-based marketing strategist known for driving viral growth through organic digital marketing and "viral-first" UGC (User-Generated Content). With direct internal relationships at TikTok, Meta, and YouTube, Gianni bridges the gap between traditional brand marketing and the fast-moving creator economy.

His background includes playing a key role in building several of the most prominent content houses in Los Angeles and collaborating with high-profile artists and creators like Akon, Trevor Daniel, and Sueco.

Affiliated with the Recording Academy and the Grammys, Gianni leverages his pulse on digital culture to scale Dr. Replenish’s presence, ensuring the brand remains at the forefront of social trends and authentic audience engagement.

Jonathan Tinoco

Lead of Social Commerce & Creator Partnerships

Jonathan Tinoco leads the social commerce execution and creator-led distribution for Dr. Replenish through Spark Social Global. With over a decade of experience across hospitality, luxury services, and digital brand growth, Jonathan has a proven history of managing high-visibility environments for global groups including Wynn Resorts International and MGM Resorts.

A seasoned entrepreneur who previously scaled a global luxury concierge for high-net-worth individuals and professional athletes, Jonathan applies a high-touch, elite service mindset to modern social commerce.

At Dr. Replenish, he manages the brand’s TikTok Shop performance and creator-first marketing, utilizing a multi-platform distribution strategy to drive early revenue traction and build a community-driven brand footprint.

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